Qplus Home — LED Lighting Brand
$150K Extra Revenue in 1 Year
How We Generated $150K Extra
Revenue in 1 Year for LED Lighting
Brand Qplus Home Through Email
Marketing
+ 0
%
Increase In Email Revenue
+ 0
%
Increased Revenue Per Recipient
+ 0
%
Increased Click Rates
INDUSTRY TYPE
Home & Lighting
PRODUCTS
LED Products
COUNTRY
Canada
PLATFORM TYPE
Shopify + Klaviyo
He goes above and beyond. The emails he designed and set up for me were way beyond my expectation. Do not think twice about booking him for your services.
leefpublishing
The Situation — Before SendnScale
When we first audited Qplus Home’s Klaviyo account in 2022, the gap was immediately clear. They
were generating CA$45K–$55K per month in revenue — almost entirely through paid advertising —with no email marketing in place whatsoever.
- No pop-up forms or lead capture systems in place
- Zero email campaigns being sent to any segment
- No lifecycle automations or flows configured in Klaviyo
- No segmentation strategy separating buyers from non-buyers
- No email design system or brand-aligned templates
- Significant monthly revenue being left uncaptured from existing traffic and customers
The opportunity was significant. A brand at their revenue level with an engaged customer base and consistent paid traffic had all the raw material needed for a high-performing retention channel — it simply wasn’t being built.
The Strategy — SCA Framework Applied
We applied our structured SCA retention framework across three clearly defined phases
STRATEGIZE — Weeks 1–2
- Full Klaviyo account audit identifying all retention gaps
- Customer and product research to understand purchase behaviour and lifecycle patterns
- Buyer vs. non-buyer segmentation mapping
- 60-day priority roadmap created with a target of generating CA$20K/month from email
- Brand tone and email design direction established in collaboration with the founder
CONSTRUCT — Weeks 2–6
- Lead capture system built: dual pop-up forms (desktop + mobile) offering 10% or 15% off first purchase
- Pop-up submit rate achieved: 7.83%
- Brand-aligned email design system developed — 3 style options presented, one locked in
- 6 core automation flows built: Welcome (6–8 emails), Browse Abandon, Cart Abandon, Checkout Abandon, Post-Purchase, Winback
- Specialty flows added for brand needs: Loyalty & Rewards, Affiliate Programme, B2B Contractor & Electrician flows
- Monthly campaign calendar structured: 8–10 campaigns per month including product launches, value emails, promos, and restocks
- All campaigns scheduled one month in advance for cross-channel alignment
ACTIVATE — Ongoing
- Weekly A/B testing across pop-ups, flows, and campaigns (subject lines, send times, CTA placement, designs, offers)
- Flow library expanded from 6 active flows to 12 active flows over time
- Consistent campaign execution with every send carrying at least one test variable
- Segmented campaign sends ensuring deliverability and engagement rate protection
- Monthly performance reporting with continuous optimisation
The Results
0
K
Extra email-attributed revenue in Year 1
0
%
MRR from email after full system launch
0
%
Revenue from email during Q4 2022
0
Active flows (up from 6 at launch
- CA$95K in revenue generated in Q4 2022 alone, with up to 45% attributed to email
- Flows contributed CA$8,864 (20% of revenue) and campaigns contributed CA$6,209 (19%) inOctober 2022
- November 2022: CA$96,905 total revenue with CA$56,785 (59%) attributed to email (flows +campaigns combined)
- December 2022: CA$35,581 total revenue with CA$15,594 (44%) attributed to email
- Individual campaigns consistently generating CA$2,000–CA$4,500 per send
- Labour Day campaign alone generated CA$2,813.98 with a 41.1% open rate
- Pop-up submit rate of 7.83% consistently growing the subscriber list
Ready to unlock hidden revenue in your store?
Let’s audit your current setup and find exactly where you’re leaving money on the table. Whether you want to replicate that $350K+ in email-attributed sales or scale your Shopify & Klaviyo flows—let’s build your strategy.
Or drop a line directly at hello@sendnscale.com — always happy to chat